ABOUT US
Way into Excellence: Building Success Across Industries
Sierra Alfa Sdn. Bhd., established in 2013, began its journey as a dedicated security services provider and has since undergone exponential growth, evolving into a dynamic, multi-sector enterprise. The company is proudly ISO 9000 certified, demonstrating its commitment to quality, professionalism, and continuous improvement in all areas of operation.
Initially focused on private security and consultancy, Sierra Alfa has strategically expanded its portfolio to include F&B, construction, cleaning, and trading services, positioning itself as a comprehensive service provider with a reputation for reliability and performance.
Driven by a clear and ambitious vision, Sierra Alfa aims to become a leading multi-service provider not only within Malaysia but also in international markets, delivering excellence across industries through innovation, discipline, and customer-centric solutions.
INTRODUCING
Our Experienced Experts
Chairman
Dato’ Saharudin Samsudin
Dato’ Saharudin holds a Bachelor of Arts (Honours) from the University of Malaya and has over 30 years of experience in the Royal Malaysia Police. He specialized in criminal investigations, public order, and police administration, serving as Director of Logistics and dedicating his career to his country. His leadership skills and operational expertise contribute to our security and risk management services.
Managing Director
Zaiton Mohd Nusi
Pn. Zaiton Mohd Nusi served in the Royal Malaysia Police for 35 years, starting as an investigation officer in Penang. She specialized in financial investigations, focusing on asset forfeiture and terrorism financing. A dedicated and commendable officer, she retired as a Deputy Superintendent. Her extensive knowledge in financial security ensures strong compliance and risk management in our trading operations.
Directors
Datuk Zul Hisham
Datuk Zul Hisyam, an honours graduate in Business Management, is a visionary leader and director across pharmacy, sports, security, IT, and e-gaming industries. Beyond business, he is deeply committed to charity through his own foundation, making significant contributions to communities while driving innovation and growth.
Executive Director
Syed M. Annuar
En. Syed Annuar began as a Security Supervisor at Pertama Security and later earned a Bachelor of Arts from the University of Hertfordshire, UK. He worked at Public Bank, Malaysian Airlines, and Etiqa Insurance & Takaful, where he led the E-Media team while completing an MBA at the University of Malaya. His expertise in finance and business development plays a key role in managing our trading and business services.
Our Management Team
OUR SERVICES
What can we offer you
Our team of experts combines innovation with proven methodologies to provide reliable, sustainable, and efficient services. We take pride in a portfolio that boasts numerous successfully completed projects, reflecting our dedication to quality and professionalism.
